Main Image Monthly - Winning the Amazon Game with Data

Main Image Monthly - Winning the Amazon Game with Data

 

Welcome back to another Main Image Monthly episode of Seller Sessions, where we analyze, test, and refine product imagery to help brands optimize their Amazon listings. Hosted by Danny McMillan, this episode features a stellar lineup: Sim Mahon: A seasoned seller managing six private label brands and driving eight-figure revenues, Matt Kostan and Andri Sadlak: Founders of ProductPinion and 7-8 figure sellers, with over a decade of experience in e-commerce growth strategies. Then stop the scroll expert Dorian Gorski on the main image optimisation, and Oana Padurariu (image recognition insights), with special guest Luke T. Shelley from the viral TikTok brand Lucky Egg.

 

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Meet the Brand: Luke T. Shelley

Luke, co-founder of Lucky Egg, shares his brand's journey from selling stationery products to launching a party game brand in 2021. With TikTok as a primary driver for traffic, the brand has achieved exceptional success. However, the Amazon listing needed fine-tuning to ensure consistency across traffic sources and optimize conversions.

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Qualitative Testing: Real Customer Feedback

Product Opinion provided unfiltered feedback from 10 board game enthusiasts, focusing on three key questions:

1. How could this party game’s images be improved?
2. What are the top features and benefits that matter most?
3. Why wouldn’t someone buy this game?

Top Objections from Testing:

• Dark and Dull Colors: The black box was criticized for feeling uninviting and not matching the festive vibe of a party game.
• Looks Fake: Overuse of Photoshop, especially on the headphones, led to concerns about product quality.
• Too Busy: Customers felt the main image was cluttered with text and unclear instructions.

Customer Quote:

"The black background makes it look dull. I can’t immediately tell it’s a party game. The text is too small and busy."

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Concept Testing: Data Meets Creativity

The team ran multiple iterations of the main image to address feedback while testing hypotheses:

1. Original Image: Straightforward, clean box with headphones and cards.