Serve Scale Soar®

Katie's best month ever as a social media manager was $10,000. It took 40 hours a week, posting six days a week at specific times for each client, and it almost never happened twice.

Then her clients started cutting costs, and she started getting let go. "It's nothing you did." If that sentence has ever landed in your inbox, y'all, this episode is your sign.

Six months into Strategist Society, Katie has eight ad clients, works about ...

Have you ever wondered how long it actually takes to run a freelance ad management business?

Maybe you already have one and you are working your little booty off, opening your bank account thinking, “Holy bananas, I am not making enough money for how much I am working.” Maybe you are making good money and feel weird because you are not working enough, so you start inventing work. Or maybe you have not started yet and you...

Michael made $65,000 last year working 15 to 20 hours a week, after she clocked out of her full-time job.

She is not quitting that job. The benefits are good, she loves the work, and I have never once told her she should leave. What she built is a full-time income on part-time hours, and she did it with an ugly proposal and five marketing minutes a day.

In this Student Spotlight, Michael walks through the whole thing: the "expensive ...

You are not doing too little. You’re doing too little of the right things.

I work one-on-one with 60 people a week inside Strategist Society, I’ve got over 1,000 people in Conversions For Clients, and across seven years I’ve worked with more than 3,000 freelancers. Same thread every single time: the to-do list is a mile long and most of it doesn’t matter.

The online space is loud. Post daily, be on LinkedIn, n...

Ever wanted to snoop behind the scenes of a seven-figure business and see exactly what tools keep the whole thing running? Same. Brandi is nosy like that too.

In this episode, she's pulling back the curtain on her full 2026 tech stack, every piece of software she uses to run Serve Scale Soar and all seven of its revenue streams. But here's the honest part: you do not need all of it.

Brandi walks through what she recommends for servic...

Let me say it loud for the people in the back. Services are the fastest path to cash, and they always will be. I will die on that hill.

In this episode, I sit down with Samantha Fine, a longtime student and Strategist Society member who has been through every phase of business. She started during the pandemic, shut it down for a dream job at Coca-Cola, got discriminated against for being a mom, had her second baby, and relaunched wi...

Eight years ago this month, I was sitting on my bathroom floor, five months postpartum, crying, googling "legit work from home jobs" so I could pay a bankruptcy attorney and still buy formula and diapers.

That was rock bottom. It was also the decision that changed my entire life.

This week is my eight-year business anniversary, and instead of a "look how far I've come" celebration post, I'm doing something different. I'm pulling you ...

Y'all, this one is going to light a fire under you.

Brittney Roberts spent over a decade as a jack-of-all-trades freelancer, strictly hourly, wearing every hat, and after childcare she was making almost nothing. One year she looked at her taxes and saw $18,000. That was the wake-up call.

In this student spotlight, Brittney shares the exact pivot that took her from $18K a year to over six figures as a freelance ad manager, all while m...

We are halfway through the year, and holy bananas, where did it go? If your stomach just dropped because you're nowhere near the goal you wrote down in December, stay with me.

You do not toss out the plan you made. You check it.

In this episode, Brandi walks you through the exact mid-year reset she just ran with her Strategist Society members, the one that stops the panic spiraling and replaces it with real data. You'll pull your num...

Y'all, this spotlight episode hit different.

Lauren is a Conversions for Clients student who got made redundant in December and gave herself 3 months to make her ad management business work before she'd have to go back to corporate. By April, she was billing £6,125 with four clients, all from four completely different sources.

No fancy website. No massive audience. No "wait until I'm ready" energy. Just decision, deadline, and doing ...

If you're staring at your calendar in June thinking, "Oh my gosh, what am I about to do with the kids home all stinking summer," this episode was created exactly for you.

You do not have to white-knuckle your way through the next eight weeks. You don't have to ghost your clients. You don't have to skip the beach. And you definitely don't have to work from a hotel bathroom at 11pm while your kids are asleep.

There is a way to actually...

Working nights. Working weekends. Working into the cracks of your life. Tracking every minute for 30+ clients. Watching your effective rate drop every time you get faster at your job.

If that is your current reality, this episode is the mirror you need.

This week on Serve Scale Soar, I sit down with Mandy, a Canadian funnel designer and Strategist Society member, who pulled off one of my favorite kinds of transformations. She went fr...

You could be the best closer in the world. You could have your offer dialed in. You could be saying all the right things on every discovery call.

And you're still losing the client.

Because the problem isn't the call. The problem is what's happening before the call. And 99% of service providers, even the ones charging $5K, $10K, $15K a month, are completely missing this one page that could change their entire conversion rate.

In this ...

What happens when you stop trading endless hours for mediocre results and switch to a service that actually gives you your time back?

In this student spotlight episode, I'm chatting with Natasha, a mom of two from Los Angeles who spent seven years in the online space doing branding, web design, and, most recently, Pinterest management. She was working hours upon hours for clients paying $775 to $997 a month and couldn't even see cle...

Most ad managers are using AI for the basic stuff and completely missing the real opportunities. In this episode, I'm sharing 5 ways I'm actually using AI in my ads business (plus what my Strategist Society members are doing) that save serious time and make you more money.

These aren't your typical "AI tips for marketers." These are practical strategies you can implement this week without being tech-savvy or knowing how to code.

In t...

Y'all, this episode is proof that you can be a present mom AND have a thriving business. It's not either/or. It's AND.

Laura found me in the most random way possible (let's just say it involved a Facebook mom group and me getting into it with a troll). When we first met, she was a social media manager running content for five businesses but only getting paid for two clients. She was maxed out at $2,400 a month with zero room to grow...

How many discovery calls have you had in the last 90 days? If that number is low, your problem isn't your sales call. It's your leads.

In this episode, Brandi shares the exact diagnostic framework she uses with her consulting clients (from $3K months to $40K months) to pinpoint where their pipeline is broken. You'll learn about the three problems every service provider has (leads, conversion, retention), plus the 4C Client Attractio...

What happens when a 14-year teacher gets fired and decides to bet on herself instead of going back to the classroom? She builds a $7K/month freelance ad management business in under a year while homeschooling her kids and working 25 hours a week. That's exactly what today's guest, Kendra, did.

In this student spotlight, Kendra shares how she went from zero marketing experience to five clients, all in the educator niche, using nothin...

The highest-converting leads you'll ever get aren't coming from Instagram or cold pitching. They're coming from someone your dream client already trusts. And y'all, most service providers are leaving that money on the table every single month.

In this episode, I'm breaking down why referrals are one of the most powerful tools in your client acquisition strategy AND why they cannot be your only strategy. Because if referrals are your...