In a world where digital interactions and social media are here to stay, social selling has come out as a key strategy for building lasting client relationships. Instagram, previously known solely as a visual platform, has now transformed into a focal point for meaningful business connections. The skill of starting conversations in direct messages (DMs) can result in booked calls and business growth. Let's dive into the steps to mastering social selling on Instagram.
Topics Covered In This Episode:
- How to use DMs to build relationships and schedule more discovery calls without being spammy.
- The importance of a pre DM strategy, including identifying the type of clients you want to work with and ensuring they are present on Instagram.
- Why you should create a list of 100 potential clients to engage with, and make sure you are using hashtags and keywords to identify these accounts.
- Optimize your Instagram profile, including bio and content, to address the pain points and desires of your target audience.
- Interact with your identified potential clients’ content genuinely before initiating a DM conversation and then use questions over statements in DMs to foster genuine conversation and not come off as spammy.
- Why posting consistently on Instagram can transform passive marketing to active relationship building.
- Follow-up is so important in turning initial conversations into scheduled calls, and why manual scheduling over using schedulers.
Find the full show notes at: https://brandimowles.com/246
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Additional Resources:
Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.
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