AI isn’t your enemy. But the strategist who knows how to use it better than you? That’s who you should be watching out for.
AI is everywhere right now. From fear-mongering headlines to overhyped promises of million-dollar prompts, it’s easy to feel like you’re already behind.
But here’s the truth:
AI won’t replace you—unless you ignore it.
In this episode of The Strategic Ad Manager’s Guide to AI and Staying in Demand, I’m breaking down exactly how smart freelancers and ad managers are already using AI as their secret weapon—without losing their value or becoming robots.
Let’s dive into how to use AI without losing your edge.
Topics Covered In This Episode:
- The three “camps” of opinions on AI – fear of replacement, overhyped promises, and total rejection.
- How ad managers can strategically use AI – especially in ways that enhance (not replace) their skills.
- AI for ad management tasks – copywriting, audience research, ad variations/testing, reporting/analytics, and client SOPs/systems.
- What AI should not be used for – strategic decisions (budget, funnel structure, messaging without context, creative direction without tone, sales calls, pitching value).
- The importance of human insight – understanding clients’ real-life context, emotions, and unique business needs.
- AI as a tool to increase efficiency and profitability – helping ad managers scale without hiring large teams, while still relying on their own expertise and soft skills.
Find the full show notes at: https://brandimowles.com/264
Want More Like This? ⬇️
Click Here To Learn More About AI in Advertising: What Freelancers Need to Know for 2025
Additional Resources:
🎧 Want the Prompts I Use Every Week?
Download my Streamline AI Guide here:
👉 brandiandcompany.com/streamlined
You’ll get:
- My exact prompts for client reporting
- Copywriting jumpstarts
- Audience research and more
Then DM me on Instagram (@brandimowles) and tell me your biggest takeaway from this episode—I have a surprise waiting for you 👀
Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650
Follow Brandi on Instagram: https://www.instagram.com/brandimowles
Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com