Freelancers and digital strategists are always looking for smarter ways to serve clients, raise their rates, and avoid burnout from endless “done-for-you” work. If you’ve ever imagined charging $5,000 (or more) for just one day of high-impact strategy, this episode could be your guide.
This week, I’m sharing how I transformed my freelance business by creating profitable VIP Days that highlight my strategic thinking—no more endless to-do lists. Just four focused hours working closely with clients and earning serious income. I’ll walk you through my “Four P” framework so you can start offering premium VIP Days of your own.
Topics Covered In This Episode:
- The Four P Framework: The structuring of a successful VIP day revolves around four key Ps—Promise, Prep, Provide, and Propel.
- Define a Clear Promise: The success of a VIP day starts with a clear, outcome-specific promise that the client will get by the end (e.g., a paid marketing plan ready for their next launch).
- Thorough Preparation Is Critical: Ensure you and your client are both prepped before the VIP day. This includes onboarding questionnaires and clear expectations in your contract.
- Set Strong Client Expectations: Clearly outline what the day will entail and what’s needed from the client. Doing this can prevent both disappointment and scope creep.
- Client Interaction Is Key: Unlike some “behind the scenes” VIP days, strategist VIP days are highly interactive and collaborative with the client present the whole time.
- Propel Clients to Their Next Step: At the end of the VIP day, provide a clear plan and next steps, which often leads to additional consulting or implementation work (more revenue for you).
- Leverage VIP Days as an Upsell or Lead-In: Many clients will want to hire you for ongoing or done-for-you services after experiencing the value of your VIP day—making this not just a stand-alone offer but a business growth strategy.
Find the full show notes at: https://brandimowles.com/254
Loved This Episode? Check Out More Here. ⬇️
CLICK HERE TO LEARN ABOUT VIP DAYS VS. INTENSIVES: HOW TO KNOW WHICH ONE IS RIGHT FOR YOU
Additional Resources:
Ready to start offering high-converting VIP Days in your business? Apply now HERE to join our exclusive mentorship and get access to the live workshop, templates, and tools to start selling and delivering your VIP Day with confidence!
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