Ep. 171 - Build Unshakeable Trust with Your Branding

Your customer experience starts with your positioning and messaging

 

Take a peek behind the curtain of what it's like to work with us as your marketing team! I'm here with my Senior Team Manager, Cass Bald. We're starting a new series where we walk you through five of the key elements of creating a marketing strategy for your business using the same strategy we would use. It’s called the Strategic Marketing Roadmap, or SMR for short. 

In our first episode of this series, we focus on branding, positioning, and messaging. We address misconceptions about brands and dive into what a brand truly is. We discuss how what your brand makes people feel is the real impact you're looking for and the importance of tapping into what people remember most about you and your business. 

One key point we make, and you don't want to miss hearing what we have to say, is about alignment. Aligning your brand with your personality builds more trust with clients than any impressive marketing strategy. We even share our own stories of misalignment between brand and business owner to explain why.

Lastly, we differentiate between messaging and positioning. Differentiate and leverage these two elements to appeal to your ideal customer. The words you use on your website, in your content, and the way you position yourself within the market set the tone for their expectations. 

After listening to this episode, you'll be equipped with tips to assess and adjust your brand to make the best impression.

We hope you use these episodes to assess how strong your marketing strategy is as we make our way to the end of the year and prepare for new goals in 2025. 

 

What’s In This Episode 

• Common misconceptions about branding
• Importance of brand alignment and consistency
• Distinguishing positioning and messaging
• Aligning messaging with customer expectations

 

What To Do Next

Visit lisalarter.com/e171 for all resources from this episode.