Ep. 181 - Pitch Slapped: Why Cold Outreach Is Hurting Your Brand

Stop selling. Start caring. That’s how you win.

I opened LinkedIn, saw a connection request, accepted it, and BOOM! Within seconds, I got a sales pitch in my inbox. I just got pitch-slapped. And if you’re on social media, I know you’ve experienced this, too.

These messages are everywhere. They’re generic, impersonal, and painfully obvious in their intent. The people sending them aren’t looking to build a relationship. They just want to make a buck. 

But here’s the problem: no one wants to be sold to by a stranger. It’s disingenuous, it’s irritating, and worst of all, it’s completely ineffective. 

If you’re guilty of this, don’t worry. There’s a better way to do outreach that actually works, and you can start now. 

In this episode of She Talks Business, I’m breaking down why these cold pitch tactics are turning people off and what you can do instead to stop repelling potential clients. I’ll show you the right way to build genuine connections that naturally lead to business opportunities, without making people feel pitched to. You’ll learn how to nurture authentic relationships through trust-based outreach.

Don’t get pitch slapped, and for the love of business, don’t be the one doing it. Listen now to learn how to connect the right way. 

 

What’s In This Episode

• The biggest mistakes business owners make in their outreach and why it’s killing their credibility

• How to shift from pushy sales pitches to relationship-driven conversations that actually convert

• The power of value-first marketing and how to nurture trust before asking for a sale

• Practical tips to attract your ideal clients without chasing them down

 

What To Do Next 

Visit lisalarter.com/e181 for all resources from this episode.