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February 25, 2025 51 mins

Patrice Poltzer didn’t just switch careers—she burned it all down and rebuilt from scratch. Moving from Brooklyn to Lisbon with her family, she ditched the traditional corporate path, pivoted from television producer to business owner, and faced the tough reality of reinvention. But here’s the twist: she never planned to be an entrepreneur. Now, she’s using storytelling and AI to help others show up authentically online.

In this conversation, Patrice and I talk about the messy middle of career transitions, why calling yourself a "freelancer" might be holding you back, and how AI can actually help you find your voice. She shares the unexpected moment that changed her business trajectory, the story behind her viral LinkedIn post, and why her vulnerability about hearing loss sparked unexpected connections, proving that authenticity cuts through digital noise and that marginalized voices must take up space. If you’ve ever doubted whether your story is "big enough" to matter, this episode is for you.

In this episode, we discuss:

  • What happens when you stop calling yourself a freelancer and own your expertise

  • How AI can actually make storytelling more authentic

  • "Do I really need to be on LinkedIn?"—The surprising answer for entrepreneurs

  • How personal stories (even the ones you’ve kept quiet) can drive business success

  • Why the fear of saturation is BS (and how to stand out in a crowded market)

  • What makes podcasting the ultimate relationship-building tool for female entrepreneurs


🔗 Grab the AI guide:Turn AI Into Your Marketing Team  

About your host: Samantha Fackler is an Executive Leadership Coach and Marketing Advisor who transforms how women entrepreneurs grow a freedom-based business. After scaling 100+ companies over 12+ years with both Fortune 500 companies (think Apple, PayPal, LinkedIn) and early-stage founders, she brings a rare blend of corporate strategy and holistic leadership to help you scale intentionally. Her approach? Building aligned, profitable businesses without the burnout narrative. Because success shouldn't cost you your wellbeing.

Join Sam's Mastermind Group for Women Entrepreneurs:⁠⁠⁠https://www.growwithsam.com/greenhouse-mastermind⁠⁠

Connect with Sam:

Instagram: ⁠⁠⁠@growwith_sam⁠⁠⁠

TikTok: ⁠⁠⁠@sidenotepod⁠⁠⁠

Website: ⁠⁠⁠www.growwithsam.com⁠⁠⁠

YouTube:⁠⁠⁠@sidenotepod⁠⁠⁠

Have a transformation story worth sharing? Top-tier women entrepreneurs can apply to be a guest at⁠⁠⁠ sidenotepod.com⁠⁠⁠.

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