29. The Sales Psychology Secrets Your Copywriting Strategy Is Missing—with Kaili Meyer

Copywriting isn’t just about making words sound good—it’s about making them work for you. In this episode, I sit down with Kaili Meyer, the wordsmith genius behind Reveal Studio Co, to break down the psychology of sales and copywriting. We get into why personality matters in your sales copy, how to use psychological triggers to drive conversions, and the biggest mistakes business owners make when writing their own sales pages.

Kaili shares how consumer behavior has shifted since 2020, why high-ticket courses aren’t selling the way they used to, and what business owners must do to adapt in a changing economy. We also get spicy about common marketing mistakes (spoiler: too many people focus on selling, not creating real value). If you're ready to write copy that sells, not just sounds nice, this one’s for you.

💡 In this episode, we discuss:

• What are the biggest psychological triggers in sales copy?

• Why sales psychology is the key to effortless selling

• The Von Restorff effect—how to make your brand stand out

• How economic uncertainty has changed buying behavior

• The copywriting mistakes that kill conversions

🎯 Sign up for the FREE How to Rebrand workshop

Ready to level up your growth efforts? Download my free guide: "Common Marketing Mistakes and How to Fix Them" to ensure the time you’re putting in to market your business actually counts.

• Instagram: @growwith_sam

• Website: www.growwithsam.com

• Grab my AI guide: Turn AI Into Your Marketing Team  

• Book a call with me:https://www.growwithsam.com/deep-dive

About your host: Samantha Fackler is an Executive Leadership Coach and Marketing Advisor who transforms how women entrepreneurs grow a freedom-based business. After scaling 100+ companies over 13+ years with both Fortune 500 companies (think Apple, PayPal, LinkedIn) and early-stage founders, she brings a rare blend of corporate strategy and holistic leadership to help you scale intentionally. Her approach? Building aligned, profitable businesses without the burnout narrative. Because success shouldn't cost you your wellbeing.

Join Sam's Mastermind Group for Women Entrepreneurs:⁠⁠⁠https://www.growwithsam.com/greenhouse-mastermind⁠⁠

Connect with Sam:

Instagram: ⁠⁠⁠@growwith_sam⁠⁠⁠

TikTok: ⁠⁠⁠@sidenotepod⁠⁠⁠

Website: ⁠⁠⁠www.growwithsam.com⁠⁠⁠

YouTube:.css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}