After talking to 30 brand designers, I discovered something wild: no one does brand strategy the same—and most of us are skipping the most important part. In this episode, I break down the real reason your brand might feel off, even if it looks polished. Spoiler: it’s not about the logo.
I’m sharing the invisible (but costly) mistakes people make when rebranding, why so many design processes lead to disappointment, and how you can build a brand that actually feels like you. Plus, I’m inviting you to my free workshop on April 15 where we’ll map out your brand strategy pyramid, fix your messaging, and bring the fun back to branding. If you're ready to rebrand with clarity, cohesion, and confidence—this one's for you.
In this episode, we discuss:
What should I know before hiring a brand designer?
Why does branding feel inconsistent across platforms?
How can I create a cohesive brand experience?
What is the brand strategy pyramid and why does it matter?
Details about the How to Rebrand workshop on April 15
Free Resource:
🎯 Sign up for the FREE How to Rebrand workshop
About your host: Samantha Fackler is a Marketing Advisor and Business Coach who transforms how women entrepreneurs grow a business that feels aligned. After scaling 100+ companies over 13+ years with both Fortune 500 companies (think Apple, PayPal, LinkedIn) and early-stage founders, she brings a rare blend of corporate strategy and holistic leadership to help you scale intentionally. Her approach layers in her background as a Reiki Master to combine both the feminine and masculine energies into brand growth.
More resources for you:
- FREE "Common Marketing Mistakes and How to Fix Them" guide to ensure you avoid the common pitfalls entrepreneurs make.
- AI Guide: Turn AI Into Your Marketing Team
Connect with Sam:
Instagram: @growwith_sam
TikTok: @sidenotepod
Website: www.growwithsam.com
YouTube:@sidenotepod
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