In this powerhouse conversation, Samantha discusses all things personal branding and PR strategist Katrina Owens to unpack the deeper, purpose-driven energy behind building a personal brand that gets noticed—and converts. From dismantling outdated PR models to helping clients claim their story, Katrina shares the real strategy behind showing up, building relationships, and being seen as a leader in your space (without needing a massive following). If you're building a service-based business and feel stuck between “visibility” and “vanity,” this episode is your permission slip to do it differently—and more powerfully.
What you’ll learn:
- The key difference between “branding” and “personal branding” (and why both matter)
- How to show up as a business owner without becoming an “influencer”
- What traditional PR gets wrong—and how to do it better
- How to use relationship-driven PR to land features, podcasts, and speaking gigs
- What “fame energy” really means (and how to embody it in a genuine way)
- Why the foundation of good PR is a crystal-clear brand strategy
- How to start building a personal brand even if you're “not ready yet”
- What it actually looks like to create brand authority and visibility
- How Katrina visualized her future—and manifested real opportunities
- The one thing you must be doing before you pitch yourself to media
Questions answered in this episode:
- What’s the difference between a business brand and a personal brand?
- Can you build a successful business without showing your face?
- How do I start creating visibility without feeling cringey?
- What makes someone “ready” for PR?
- Do I need a PR agency, or can I do it myself?
- How do I find my message and stand out in a saturated space?
- What does “fame energy” look like for service providers?
- How do I use PR to grow my business revenue, not just my followers?
Connect with Katrina Owens:
- Instagram: @katrinaowenspr
Learn more about The Brand Edit 4-week Program with Sam: https://www.growwithsam.com/the-brand-edit
Connect with Sam:
- Instagram: @growwith_sam
- Website: www.growwithsam.com
- YouTube: @sidenotepod
- Book a call with Sam: https://www.growwithsam.com/deep-dive
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