In this episode, Samantha goes behind-the-scenes of her recent launch for The Brand Edit group program—what worked, what didn’t, and what it taught her about herself and her audience. With real-time reflections and a no-fluff breakdown of both the emotional rollercoaster and strategic takeaways, this episode is a must-listen for any business owner in launch mode (or about to be). You’ll walk away with practical advice, fresh mindset shifts, and permission to embrace the messy middle of building something meaningful!
What you’ll learn:
- The real reason strategy sometimes doesn’t resonate in your messaging (and what to do instead)
- How to plan a launch around your energy and not just your calendar
- Why launching feels like a portal and how to emerge stronger on the other side
- The surprising power of “show, don’t tell” moments in marketing
- What to do when a launch doesn’t go as expected (and your confidence takes a hit)
- How to leverage your community and tap into new networks without paid ads
- Why batching content and preparing in advance is crucial for your nervous system
- Emotional resilience tools for riding the highs and lows of launching
- How to use market research to validate your offer and your belief
- Why fewer people in your program might actually be the biggest gift
Questions answered in this episode:
- How do I make sure my launch content actually resonates?
- What if no one signs up right away…does that mean I’m failing?
- How do I emotionally handle the ups and downs of launching?
- Is it okay to pivot my messaging mid-launch?
- How do I time a launch around my life, team, and energy?
- When do you know if your offer needs to be refined or if it’s just timing?
- Why isn’t my audience responding to strategy talk (and what should I say instead)?
- How can I tap into other people’s networks to expand my launch reach?
Heard something in today’s episode that made you rethink how you’re building?
I share these lessons weekly in my 1-minute weekly emails—straight from the messy, magical middle of entrepreneurship.
Connect with Sam:
- Instagram: @growwith_sam
- Website: www.growwithsam.com
- YouTube: @sidenotepod
- Book a call with Sam: https://www.growwithsam.com/deep-dive
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Boysober
Have you ever wondered what life might be like if you stopped worrying about being wanted, and focused on understanding what you actually want? That was the question Hope Woodard asked herself after a string of situationships inspired her to take a break from sex and dating. She went "boysober," a personal concept that sparked a global movement among women looking to prioritize themselves over men. Now, Hope is looking to expand the ways we explore our relationship to relationships. Taking a bold, unfiltered look into modern love, romance, and self-discovery, Boysober will dive into messy stories about dating, sex, love, friendship, and breaking generational patterns—all with humor, vulnerability, and a fresh perspective.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.