Rebranding, brand strategy, brand identity, brand differentiation, design, entrepreneurship, brand therapy, brand workshop
Rebranding is more than just swapping out your logo or picking a new color palette. It’s a full-blown identity shift—and trust me, I’ve been in the thick of it. In this episode of Side Note, I get real about my rebrand journey and why strategy must come before design. Spoiler: your brand isn’t just how it looks, it’s how it feels—and if you don’t know what makes you different, neither will your audience.
I also spill the tea on what’s coming in my upcoming brand workshop. Think of it as brand therapy, but with actionable frameworks and way less crying. I walk you through the essential questions to ask before you even think about hiring a designer. We get into brand identity, differentiation, psychological triggers, and how to make your brand stand the hell out—without blowing your budget.
In this episode, we discuss:
What is the difference between branding and design?
How do you prepare for a successful rebrand
Why is a brand strategy deck a non-negotiable?
How do I communicate my brand vision to a designer?
Budgeting tips and timing advice for your next rebrand.
🎯 Get the free replay of my How to Rebrand workshop
About your host: Samantha Fackler is an Executive Leadership Coach and Marketing Advisor who transforms how women entrepreneurs grow a freedom-based business. After scaling 100+ companies over 13+ years with both Fortune 500 companies (think Apple, PayPal, LinkedIn) and early-stage founders, she brings a rare blend of corporate strategy and holistic leadership to help you scale intentionally. Her approach? Building aligned, profitable businesses without the burnout narrative. Because success shouldn't cost you your wellbeing.
Follow Sam:
Instagram: @growwith_sam
TikTok: @sidenotepod
Website: www.growwithsam.com
YouTube:@sidenotepod
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