Coached vs. Uncoached: What Separates Top Agents From Everyone Else w/ Ron Cronin

If you're in real estate, you already have a coach, whether you realize it or not. It’s either a professional who holds you accountable and helps you grow, or you’re coaching yourself.

Your income and production reflect who’s really calling the plays.

We’re in a market that’s not forgiving to agents without systems, standards, or support. Burnout is high, emotions are running the show, and many agents are hallucinating,  reacting to fear and headlines instead of data and strategy.

That’s why coaching isn’t just a nice-to-have right now. It’s the single most important investment you can make in your production, consistency, and longevity in this business.

How do you stop hallucinating in your business? Why is coaching non-negotiable?

In this episode of Signature Buzz, we sit down with veteran agent and senior Mike Ferry coach Ron Cronin to talk about the difference coaching really makes.

From building a referral-based business to surviving multiple market resets, Ron shares what he's learned coaching top producers and what most agents get wrong about accountability, tracking, and long-term success.

He also shares what’s coming up at this year’s Superstar Retreat, and why it’s a must-attend for agents who are serious about scaling in a shrinking market.

 

Three Things You’ll Learn In This Episode 

 

-You’re not failing, you’re just hallucinating

If you're reacting to fear and uncertainty, it’s probably because you don’t know your numbers. How can agents cut through the emotion and start acting from data?

 

-Burnout comes from chasing deals, not building a business

If all your energy goes into cold prospecting without nurturing your database, you’ll burn out. How do you go from getting the majority of your deals from strangers to relationships? 

 

-The true cost of not having a coach

Whether you like it or not, you already have a coach, is it a pro or your inner critic? 

 

Guest Bio

Ron Cronin is a highly accomplished and dedicated real estate professional with over 26 years of experience in the industry. A native of California, Ron has established a reputation for excellence, professionalism, and unparalleled customer service. With an unwavering commitment to exceeding his clients' expectations, Ron has become a top producer in the real estate field. His expertise lies in his ability to listen to his clients' needs, negotiate effectively on their behalf, and take decisive action to help them achieve their goals. But Ron is more than just a real estate expert. He has also a dedicated member of the real estate coaching and training community within the Mike Ferry Organization for 19 years. Ron is passionate about coaching and training agents and takes great pride in helping others succeed. If you're looking for a real estate professional who truly cares about your success, look no further than Ron Cronin. With his experience, expertise, and commitment to excellence, he is the ideal partner to help you achieve your real estate goals. Learn more about the Superstar Retreat here. 

 

About Your Hosts

Your co-hosts are Brandon Roberts, founder of Signature Real Estate Group, and Chris Bishop, General Manager. Signature Real Estate Group was founded in 2013 and has grown to 600+ agents in multiple states. Collectively, Brandon and Chris have trained and coached real estate brokers and agents all over the country, including helping agents become multi-million dollar producers in their first year. Signature has become known for its family atmosphere even as it grew and expanded from Las Vegas into multiple offices in Nevada, Utah, and beyond.

 

Christopher Bishop is a seasoned real estate professional with over two decades of industry experience. He currently serves as the General Manager at Signature Real Estate Group, where he leads a top-performing team of agents and brokers, helping them achieve exceptional results in the competitive Las Vegas market. Christopher’s career includes a prestigious role as the President of the Nevada Association of REALTORS in 2020, where he worked to advance the real estate profession across the state. His dedication to the industry was recognized in 2021 when he was named REALTOR of the Year by the Greater Las Vegas Association of REALTORS. In addition to his leadership roles, Christopher has coached and mentored brokers and agents nationwide,