Brad Pedersen is an award-winning entrepreneur, angel investor, and business coach with over 30 years of experience. He co-founded Pela, the creator of the world's first compostable phone case, and Lomi, a smart kitchen composter, both aimed at promoting environmental sustainability. Previously, Brad co-founded Tech 4 Kids, which later merged to form Basic Fun!, a company behind iconic toy brands like Tonka and Care Bears, achieving nine-figure revenues. He is also the author of Startup Santa, sharing business lessons from his entrepreneurial journey.
In this episode…
Many aspiring entrepreneurs struggle to turn their ideas into successful businesses, often facing uncertainty, financial risks, and the challenge of standing out in a crowded market. How do you take a passion, navigate setbacks, and build a brand with lasting impact?
Brad Pedersen, an experienced entrepreneur and business leader, shares his journey of overcoming obstacles and scaling multiple ventures. Brad emphasizes the importance of staying curious, keeping costs low in the early stages, and aligning business efforts with a greater purpose. He also highlights the role of innovation, strategic partnerships, and perseverance in building a brand that resonates with customers.
Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Brad Pedersen, Co-founder and Chairman of Pela and Lomi, about transforming businesses into forces for good. Brad shares how one toy sparked his passion for the industry, his strategy for securing high-profile endorsements, and his lessons about sustainable business growth. This episode is rich with anecdotes and strategies that underscore the potential for businesses to drive change.
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