Social Media Sucks

Social Media Sucks

Remove the suck from social media. Get the scoop on social media news, trends, topics and tactics from the experts. Learn more about social media agency Kubbco -


April 27, 2023 41 mins

Patricia Winkel-Pedersen, Marketing Director at LAKRIDS BY BÜLOW brings her unique experience working with one of Denmark's most beloved brands, to the Social Media Sucks studio. We talk about the challenges facing marketing a niche product that has hardcore fans that have strong opinions about the brand.

And how to get the product to break into the mainstream bigger markets across Europe and North America.

Useful links Instagram...

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In this episode, we sat down with Dennis Korsbæk Præst, Global Brand Manager for Starbucks at Arla Foods. Arla Foods and Starbucks are in a partnership with a licensing deal for retail products in Denmark.

Starbucks is a global coffee distribution, roastery, and cafe company currently present in over 80 countries, while Arla Foods is a Danish-Swedish cooperative, dairy producer, and distributor. The partnership involves an in-house...

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We sat down with Anders Holvøe, Head of Marketing & Digital at Telenor, Denmark. 

Anders has an immense portfolio of business, marketing, and management experience which he accumulated over the past 15 years, working with creative agencies and in-house marketing teams. 

He joined the Telenor team in Denmark two and a half years ago. Telenor is one of the largest telecommunications companies wo...

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In this episode, we sit down with marketing expert Charlotte Høgh Damgaard from the Carlsberg Group and take a deep dive into the complicated world of marketing alcoholic beverages.

Charlotte is the Head of Marketing at Carlsberg’s Alcohol-Free Beer, Cider & Cocktails Department in Denmark. She is a marketing sp...

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On today's episode we sat down with Sebastian Lillelund, Marketing Manager at POWER, and Joakim Sigvardt, E-commerce Manager at POWER, and unpacked a crucial topic - How to get all elements of your marketing aligned and working towards the same goals.

They shared their experience building the POWER brand from the ground up and where they focus their attention on today. We covered social media, live streaming, live shopping, authen...

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Brands are flubbing Liveshopping BIG time! Our podcast episode will show you how to nix your Liveshopping issues and take it to a whole new level in 2023.

Yu Zhao and Chris Kubbernus enjoyed an eye-opening hour with Tim Frank Andersen, co-founder and Chairman of Liveshopper. We delved deep into how retail brands can finally stop giving away their customer data to Facebook, TikTok, YouTube, etc., ...

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L'Oréal, the world’s leading beauty brand was awarded in 2019 for the 10th time as one of the World's Most Ethical Companies. They’ve positioned themselves as an inclusive beauty brand focusing on diversity, transparency, and authenticity in a social landscape where being canceled is one negative comment away.

How do they do it? What does it look like regarding campaigns, brand reputation management, positioning, and customer segme...

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We had the honor of having Jacob Weinreich on the Social Media Sucks Podcast Jacob Weinreich was awarded the CMO of the year in 2021. And in this episode, we talk about the TV transformation and how viewers' behavior changed over time.  People moved from traditional media to social media. Considering that transformation, how can TV2 still make timeless campaigns and influence people's behavior? 

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Mila Hvilshøj, Domino’s Pizza Danmark’s Chief Marketing Officer sat down with us to talk about the unconventional campaign Domino’s launched to tackle a rather difficult problem they have been facing for years. 

Domino’s Pizza is an American brand with over 18000 stores worldwide. They deliver pizza since the 1960s, and they do so while thriving for operationa...

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Do you remember the Virtual Reality craze of the early 2010s? Well, technology is getting better by the day, and if you are like most businesses, you probably have no idea how to leverage it to your advantage. 


Katrine Konyher, Business Developer and Marketing Specialist of Khora, a Virtual Reality Production company, tells us how businesses of all industries ...

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Do you know your audience? Better yet, do you even know yourself? Businesses should be able to answer these questions to survive and position themselves for long-term success. Kathrine Weicker, the latest guest of the Social Media Sucks Podcast, is a Business Consultant with over 20 y...

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What happens if your mission, as a company, is to help reduce traffic congestion and have a positive climate impact… and people use your cars to get to their transatlantic flight nice and early? 


In this video, Steffen Frølund, GreenMobility’s Chief Marketing Officer, discusses their social media strategy and how they tailor content to different audience segme...

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If you win, you get likes. If you lose, your audience ignores you. How do you market a sports brand on social media when next week’s content is determined by the outcome of 90 minutes on the field? On the other foot, you have a loyal fanbase as followers who (almost) no matter what, stand in your corner.

The club works as a media platform, casts players for camp...

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Do tires fuel your creativity machine? Nah, most consumers find it a little tiring... Trying to market a low-interest product like tires to consumers with zero interest can be a challenge. Yet, Continental tells stories from the road like no other that consumers relate to and engage with. The company takes consumer behavior and observations into their digital ...

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Wholesale B2B. Wholesale B2C. From push to pull and then back again. NOS. Live-stream shopping. Physical retail. Multi-brand online retail. The in-store experience. Social media. Personal shopping. Offline multi-brand retailing. Department stores. Brand building. Omni-channel. 


Companies have a buffé of sales and marketing decisions to make. Which one is the r...

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What’s in style this season for fashion brands on social media? Beyond the Y2K style that is. Together with Henrik Eppers, owner of multiple fashion brands and lecturer at Copenhagen School of Design and Technology we’ll dive into the role of social media in the fashion industry. We uncover the interplay of social media and the fashion industry, how they influence one another to change culture and tr...

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In this episode of the Social Media Sucks podcast, we’re discussing the benefits and different approaches to SOCIAL SELLING.

A not-so-new but still untapped marketing strategy where employees' expertise is the "ad" and their personal network the audience. Our guest, Laura Erdem, Account Executive from the B2B revenue attribution platform Dreamdata, shares tips a...

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What is great social media content? How do you generate thumb-stopping social media content ideas? And what do you need to build an amazing social media content strategy – one that’s sure to achieve the right kind of response from exactly the people who most need to engage with your content and brand? There may be no better person to put those questions to than Kubbco’s very own Chief Creative Officer, Emils Lukasevics.

Emils Lukas...

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How does a heritage brand live on social media? In this episode of the Social Media Sucks podcast, we have Maja Fabech, Head of Social Media and Influencers at Matas with us. And if you don’t live in Denmark, you’re probably wondering what Matas is? Matas is an institution when it comes to beauty and health products. The audience is as versatile as the product catalog, the in-store customer experienc...

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Malthe Cederborg, CMO at Miinto, guested this episode of the Social Media Sucks podcast to talk about social media commerce, luxury fashion retail, paid social media and why you need a strong social media strategy to run a modern retail e-business.

This episode is for anyone with an interest in content creation and marketing strategies for social media. As the conversation shows, Malthe is a knowledgeable speaker about everything f...

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