Imperfect Action

Imperfect Action

How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around? Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way. Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business. If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you. If you have big dreams but feel like you're not getting anywhere, this show is for you. If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you. Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy. Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.

Episodes

December 6, 2022 10 min
Today I am answering a listener's question around long-form content creation. A very common query, in this episode, I am sharing with you the 5 key considerations when creating content that's longer than a standard reel or an Instagram caption...
- Why content alone will rarely convert to sales but will bring your audience closer to being ready to buy from you
- The power of a strategic sales processes - turning browsers int...
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Justin Moore is a passionate sponsorship coach and the founder of Creator Wizard, a school and community that teaches you how to find and negotiate your dream brand deals so that you stop leaving thousands on the table. In today's episode, Justin and I revisit his launching journey and share his pro tips on pitching for partnerships to grow your enrolments.

In this episode we chat about:
- Testing the waters—starting out and the ...
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Today I am coaching Ashley Roberts who is a practicing Attorney who also runs a completely unrelated business. Ashley is struggling to work through the best way to grow an audience for her new business away from her current social platform, which is all law-related. We address this in our chat along with tips on creating high-value content rather than noise!

In this episode, we chat about
- How understanding the mechanics of social ...
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Today I'm answering a question from a listener who is struggling with a lack of inspiration in her business. She is feeling weighed down by the long to-do list and the ever-present ebbs and flows of running a business. Today I share my own experiences and the tips and strategies that I have used to break out of this slump.

- How reconnecting to your 'Why' can provide a great source of renewed motivation
- When re-evalua...
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In the online business space where everyone is quick to talk about how they're scaling up their businesses, there aren't nearly enough people talking about what happens when you need to scale back your business. Today, I'm welcoming back Tarzan Kay, one of my favourite ever guests, to have a very raw conversation about her decision to scale back her successful business.

In today's episode we chat about:
- Tarzan's...
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Today I am coaching Jemima Flendt who is a quilt pattern designer, author and teacher currently developing an online course for quilters and preparing for her first launch. Jemima is seeking guidance on the best messaging to use to promote to a new audience and achieve her aim of hitting the beginner quilting market. Today we chat about strategies to create clear, concise messaging that converts.

In this episode we chat about:
- Th...
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Today I am answering a question from a new online business owner who is wondering if her offers are meeting the needs of her audience and whether she should be rethinking her strategy. In today's episode, I offer some suggestions on how to approach this dilemma
- How drilling down on 'the why' behind our feelings of insecurity can be so enlightening in delivering greater clarity on offer outcomes
- Why small group forma...
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Live launching is definitely an important part of my online business - and can be a great addition to most online businesses - however not all offers require a live launch. Today I am sharing with you 3 alternative sales solutions and how they are best applied.

In today's episode we chat about:
- How to identify which digital products are best suited to live launching and the all-important 60-90 day pre-launch nurturing process.
...
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Today I am coaching Kirsty Allen who is a candle business coach who helps new and experienced candle makers transform and grow their business. Whilst coaching others, Kirsty is still mindful of growth within her own business and is seeking clarity around setting goals, moving towards her vision, and where to best spend her energy, time and money.

In this episode we explore:
- The value of drilling down on your marketing strategy and...
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Today I'm answering a question from one of my long-standing students who is torn between scaling her current offers or creating new offers to service her existing community. In this episode I answer this question by detailing some of the pros and cons around this important decision as well as offering a couple of alternatives...

- How scaling one product can minimise the risk and allow more time for focussing on the next thing.
...
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Learning from our mistakes should be a business owner’s mantra and today I am sharing with you the big mistakes I made at a crucial time in my business. Plus the 3 key learnings you can take from it.

In today's episode I’m sharing:
- Why fast growth has a tendency to highlight the missing pieces in your business's foundations.
- How failing to have a series of offers for continued customer engagement is a missed revenue oppor...
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Today I am coaching Lou Ellis who is a kitchen coach seeking to help busy women spark a passion for cooking! Lou is currently working towards her next launch and having difficulty identifying the sweet spot between creating and offering free content and delivering too much for free. Today we chat about the strategies to get comfortable with your content offerings.

In this episode we chat about:
- How to structure your free content t...
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Today, I'm answering a question from a listener who has multiple offers within her business but is stuck on what to launch next and she is questioning if the next product should be positioned at a higher price point. In this episode, I am sharing my advice on solving this issue.
- How to evaluate your business at a higher level to really understand what gaps exist and breaking down the reality of low ticket offers vs high ticke...
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Kate Erickson is the heartbeat at Entrepreneurs On Fire, the host of Kate's Take, giving a behind-the-scenes look at running a 7-figure business, and co-host of Nicole & Kate Can Relate, a podcast about the power of conversations. Kate's goal is to help entrepreneurs achieve financial and lifestyle freedom. In today's episode, Kate and I chat about a variety of topics from goal setting and staying focused on your g...
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Today I am coaching Sandra Hallnor who is a family photographer struggling to work out the best way to market her new product in readiness for her launch. How can she reach her ideal customer and what kind of content should she create that will be enticing but not overwhelming? How can she maintain consistency in content creation?

In this episode we chat about:
- How to break down the mountain of content ideas into simple bite-size...
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November 1, 2022 18 min
The revenue rollercoaster is an all too common challenge faced by most business owners at one time or another. Today I share with you 4 tips on how to overcome this problem beyond simply getting in front of more people!

In today's episode we chat about:
- Why focusing on reaching new audiences is not as productive as re-engaging with your existing customers.
- How offering a suite of solutions that solve your audience's recu...
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Overwhelmed to the point of inaction, today's listener is struggling to decide which of their many ideas she should be focusing on to develop their first launch. A common problem faced by business owners at all stages, today I'm sharing tips to overcome this issue:

- How to choose your ONE path to success by finding the best person to follow and invest in, whose content aligns with your business's current position and vi...
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Today I'm coaching Marissa Green who is developing a brand new business from scratch and is struggling with a common fear that presents for not only new business owners but those that have been running for quite some time. How can she overcome the fear of being a "brand" on social media to grow an audience and reach the people who need to hear her message?

In this episode we chat about:
- How social media can fit into ...
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Unfortunately, the best marketing in the world doesn’t guarantee sales. In today's episode, I’m chatting about the 5 common mistakes that are leaving money at the door and how to overcome them.

In today's episode we talk about
- Identifying the 'happy medium' of offers that appeals to your audience... Ask yourself, what does my ideal customer need and how do they want to consume it...?
- How to strategically design a...
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Today I'm answering a question from a listener struggling to grow her business beyond sales, allowing her to get off the hamster wheel of working IN the business instead of ON the business. In this episode, I'm sharing a few ways she can solve this problem.

- How to find clarity on your vision so you can let it guide you in designing your business the way you want it.
- Identify what 'lights you up' and move in an ...
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