279: Food & Health Research: How to Understand & Interpret More Effectively – Milton Stokes

The public continues to have a strong interest in food and health information, yet media sources vary in their credibility. Health professional communicators help shape public knowledge and attitudes by translating complex information while facing the challenge of processing large and often complex amounts of information in order to provide clear guidance to audiences with diverse literacy levels. This transmission of information influences public health outcome trends, scientific understanding, and information-sharing. The International Food Information Council has created a scientific communication guide with the goal of enhancing communicators’ ability to interpret scientific publications, ultimately helping the public make informed food and health choices.

Tune into this episode to learn about:

●       who consumers trust for food/nutrition advice

●       the difference between misinformation, disinformation and malinformation

●       what it is about the scientific process that makes communicating science challenging

●       hierarchy of evidence

●       different types of research studies and how those differences impact science communication

●       11 common fallacies in reasoning and thinking

●       critically reviewing scientific studies

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