Spill The Ink

Spill The Ink

Welcome to Spill the Ink, a podcast by Reputation Ink that features law firm growth and visibility experts.

Episodes

February 12, 2024 37 mins

You don’t need to work in an extremely visual industry to create video content that drives revenue and brings in new business. You don’t even need to hire a fancy, high-tech production team.

Philip Fairley helps law firms and attorneys craft and execute video marketing strategies that resonate with target audiences and yield ROI. He and host Michelle Calcote King discuss how to get started, including equip...

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The architecture, engineering and construction industry is severely lagging behind in diversity, equity and inclusion (DEI). Black workers represent 13% of the industry’s workforce but only hold 7% of its jobs. Meanwhile, white workers comprise 77% of the workforce and hold over 80% of all AEC jobs.

AEC Unites, a nonprofit membership organization, was founded in 2023 to advance DEI in the industry. The org...

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January 16, 2024 29 mins

Running a business is hard. Now try being a lawyer on top of it all.

Having spent 20 years helping law firm owners and senior partners implement strategies that turn their firms into thriving businesses, Gary Mitchell has a treasure trove of knowledge and advice to share about the subject. He and host Michelle Calcote King discuss the many facets of running an effective law firm business, including best pr...

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Angels sing when marketing and business development (BD) work in harmony. Together, the departments highlight the business’s value at every stage of the buyer’s journey. 

Michelle Hamilton, VP of Business Development at Vessel Architecture, talks about how BD and marketing complement each other and how to make genuine connections that go beyond transactional interactions. She and host Michelle Calcote King...

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Many businesses have spent the past year navigating the increasing use of artificial intelligence in the workplace. Law firms are especially cautious due to lingering questions about the legal implications of using AI, particularly related to confidentiality and privacy concerns. Meanwhile, many professionals are exploring how AI might enhance their expertise and simplify workloads. 

Jessica Aries is one o...

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Architecture, engineering and construction firms are increasingly integrating video content into their marketing strategies. Thanks to smartphones, AEC firms don’t need expensive equipment or large production crews to create high-quality videos. Field professionals can now use their phones to capture on-site perspectives, resulting in authentic and engaging behind-the-scenes content.

Jessica Whitlock, a st...

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Jennifer Sebranek helped shape GBBN Architects’s marketing into a vibrant, creative and attention-grabbing masterpiece — much like the buildings the firm’s architects design. Their success truly cemented as the firm focused on building a client-first brand, which Jennifer refers to as GBBN’s “You, not us” approach. It captures GBBN’s unwavering commitment to prioritize the client experience and foster lasting connectio...

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Extracting, capturing and communicating knowledge from project team members are fundamental responsibilities of an architecture firm’s marketing department. LS3P, an architecture, interiors and planning firm, has honed these processes over the years to drive its success, elevate its marketing efforts and provide greater value to its clients.

In this episode of “Spill the Ink,” Michelle Calcote King intervi...

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The marketing industry is evolving at warp speed, as Jennifer Haferbecker tells Michelle Calcote King in this episode of “Spill the Ink.” Role specialization, branding, research and technology are increasingly important players in an architecture firm’s strategy. Keeping pace in this constantly changing landscape means being more intentional with both strategy and professional development.

As chief marketi...

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Some say that running a business is an art, not a science. But professional services firm owners should have a documented strategy for growing and scaling their business to one day (fingers-crossed) sell their company for millions of dollars.

In 2017, Greg Alexander sold his consulting firm for $162 million. Now he’s on a mission to help other business owners achieve similar success. 

In this ...

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What do we all do before making a decision? Research.

Market research enables architecture, engineering and construction firms to make strategic decisions about their business. Firms can use the information for diverse purposes, including to plan for the future, create buy-in, break into a new market and identify missed opportunities in their current markets.

How do you know you’re doing “good...

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Virtual meetings and remote work are the new norm of the professional landscape — yes, even for law firms. As the industry evolves, so should our communication skills. 

Michelle invites Marsha Redmon, a legal communications and business development consultant, to share advice on how legal professionals can improve their engagement when presenting and pitching to remote and hybrid audiences. 

T...

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What does your brand say about your architecture, engineering or construction firm? Does it accurately reflect who you are today or is it still rooted in your early days of establishment? How a potential client perceives your AEC firm holds significant sway over their decision-making process. If your brand seems outdated or inconsistent, it could be the decisive factor that sends new business into a competitor’s arms.

...

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Women face unique challenges in the workplace, particularly in male-dominated industries like law. For female law firm owners, these challenges can inadvertently impact their efforts to efficiently scale their business, leaving highly capable attorneys to grow their firms at a slower pace than their male counterparts.

In this episode of “Spill the Ink,” host Michelle Calcote King invites Davina Frederick t...

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What if there was a way for lawyers to ditch the billable-hour model without sacrificing value or profits? ADVOS Pro is teaching law firms to do exactly that with its P3 Method.

The P3 Method enables firms to transition to a “deliverables-based” format where the firm’s expertise and results — as opposed to six-minute increments — act as the measure of its worth. The model is designed to reward efficiency, ...

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To advance and excel in the extremely competitive legal field, attorneys and legal professionals are pressured to work long hours, handle substantial workloads and exhibit a high degree of professionalism when dealing with complex issues. Although their role is undeniably vital, the industry is facing growing criticism for the negative impact its demanding work environment can have on the wellness and mental health of ...

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Legal professionals operate in incredibly demanding and high-pressure work environments that lead many lawyers to struggle with severe stress, burnout and mental health issues such as depression, anxiety and substance abuse. Research into attorney mental health often reveals grim realities. For example, a recent study sponsored by the California Lawyers Association and the D.C. Bar found lawyers contemplate suicide at ...

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When faced with a complex legal challenge, businesses search for law firms that can provide specialized solutions to their problems. By branding your law firm as a “jack of all trades,” you risk having potential clients lump your sophisticated law practice with other competitors. 

What does that mean? You’ve just lost new business because you didn’t stand out. C...

The legal industry isn’t known for being the most progressive when it comes to adopting new technology. Yet, (slowly but surely) lawyers are realizing that wielding the right legal tech can lead to improved productivity and client satisfaction.

In this episode of “Spill the Ink,” Michelle Calcote King interviews Daniel Steinberg, the co-founder and CEO of Lawbrokr, about how to best leverage technology in ...

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Traditionally, the request for proposal (RFP) process has required countless hours of work to create comprehensive proposals that highlight an architecture, engineering and construction (AEC) firm’s full range of capabilities. Unfortunately, most RFP responses contain hundreds of pages of boilerplate information that are ineffective at clearly communicating a firm’s value proposition and expertise. What if that informa...

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