Breaking Down Silos: How to Build a Culture of Sharing in Law Firms

Attorneys are trained to be cautious and confidential, and these instincts often extend beyond client matters into a general reluctance to promote their own achievements. This creates a challenge for law firm marketers trying to publicize wins, celebrate successes and build the firm's reputation in the market.

In this episode of "Spill the Ink," Brittany Lewis, Head of Marketing at Bell Nunnally, joins Michelle Calcote King to discuss how a 70-attorney firm transformed its internal culture from keeping accomplishments under the radar to actively celebrating and sharing successes. With 15 years of legal marketing experience, Brittany shares the specific initiatives that shifted attorney mindsets — from leveraging social media more actively to launching a quarterly internal newsletter that highlights colleague achievements. She also reveals how Bell Nunnally's annual report captures the entire year's successes in one polished publication, and why making it easy and safe for attorneys to share is the key to overcoming their natural resistance.

Here's a glimpse of what you'll learn

• Why attorneys resist sharing their achievements and how it differs from the marketer's natural instinct to publicize successes.

• Three key initiatives that transformed Bell Nunnally's culture around sharing successes.

• Strategies for navigating client confidentiality concerns, avoiding boasting and managing time constraints when sharing wins.

• Training attorneys to approach social media as a natural extension of their existing work rather than something foreign.

• Why small, consistent changes are the best path to lasting cultural transformation within a firm.

About our featured guest

Brittany Lewis is a marketing and business development leader with nearly 15 years of experience in professional services marketing for law firms. Currently driving comprehensive marketing strategy for Bell Nunnally, a Dallas-based firm with 70 attorneys, she oversees all communications, business development initiatives and marketing operations. Her experience includes managing high-profile events, creating impactful marketing campaigns, developing compelling proposals and significantly enhancing firm visibility and recognition.

Brittany excels at aligning programs with organizational goals, coaching attorneys on client development and elevating brand presence across digital channels. She is passionate about creating authentic approaches that showcase attorney expertise while delivering measurable results. Her work combines thoughtful planning with hands-on execution to strengthen client relationships and support firm growth.

As an active member of the Legal Marketing Association (LMA), Brittany served in volunteer roles for eight years, most recently as Director of Communications on the LMA Southwest Region Board. This involvement has expanded her industry network and deepened her expertise in legal marketing best practices.

Resources mentioned in this episode

• Check out Bell Nunnally

• Follow Bell Nunnally on LinkedIn, Facebook and X

• Connect with Brittany Lewis on LinkedIn

• Say hello to Michelle Calcote King on LinkedIn

Sponsor for this episode

This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. 

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategie