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December 3, 2024 54 mins

Ever been tempted to jump at a deal so a competitor doesn’t get it first? Ever wanted something to work so badly that you’d rather get something done quickly than get it done right? So did the investors in Elizabeth Holmes’s catastrophic Theranos start-up.

This week on S4N, Gene takes a closer look at one of the biggest business scandals to captivate the public in the last ten years – what would’ve been the industry-altering medical device company Theranos – and how the negotiations between Theranos and Walgreens enabled the ensuing disaster. Use this cautionary tale to explore the concept of due diligence, the dangers of influence by association, and why devil’s advocates are your biggest business assets. Plus, break down why the speed of a negotiation matters, learn the “porch rule,” and discover why you shouldn’t sell ice to Eskimos. Remember: negotiation is life.

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