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February 18, 2025 50 mins

What do you want? A simple question, but one that people often forget to answer before going into a negotiation. In a new application of Morgan Housel's bestselling book The Psychology of Money, Gene breaks down the factors that contribute to what people want and their impact on the dealmaking process.

Explore how regret plays into whether or not a deal gets done, reframe how you think when you're negotiating with someone you think is crazy, and learn how each party's relationship with money affects your negotiations. Plus, discover the marshmallow test, understand the method to the madness, and examine how to answer the question: how much is enough?

Remember: negotiation is life. 

Mentioned in this episode: 

  • Field of Dreams, the 1989 film directed by Phil Alden Robinson
  • Shoeless Joe by W.P. Kinsella
  • The Psychology of Money by Morgan Housel 
  • "Morgan Housel: Understand & Apply the Psychology of Money to Gain Greater Happiness," the December 2, 2024 episode of Andrew Huberman's Huberman Lab podcast
  • 10-10-10: A Life-Transforming Idea by Suzy Welch 
  • Hamlet by William Shakespeare
  • The Caine Mutiny, the 1954 film directed by Edward Dmytryk
  • The Caine Mutiny Court-Martial, the 2023 film directed by William Friedkin 
  • The Karate Kid, the 1984 film directed by John G. Avildsen
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