Ep. 11 - Marketing Strategy to Execution: What inhibits and facilitates success - with Greg Johnston
Many companies develop what they believe will be an effective marketing strategy, and then the execution falls short of expectations – but, with proper planning in addition to an awareness of how one’s own emotions and pretense can impact the outcome, this can be avoided.
Greg Johnston, SVP and Creative Director of AgencyQ, returns to the Strategic Momentum podcast to share his perspective on what organizations need to consider in aligning strategy to execution in order to lay the groundwork for future success.
Resources:
Production & Development for Strategic Momentum by Podcast Masters
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