In today’s world of shrinking attention spans and decentralized work forces, Scott DiGiammarino, CEO of MovieComm, believes that how you communicate your message makes all the difference in the world.
In the last episode, Scott shared his story of how he transformed one of the worst-performing offices at American Express into the best-performing office by applying a creative solution to motivate and engage a geographically distributed, expanding, and increasingly younger workforce.
A core component of Scott’s secret sauce was his use of movie clips to build a positive and productive work culture. This proven success at AMEX, coupled with a desire to impact not just thousands of people but millions and millions of people, is what drove him to ultimately start MovieComm, a technology company that helps leaders harness the power of Hollywood movie clips to communicate, engage, and inspire their organizations more effectively.
Today we explore the challenges that Scott faced when transitioning from leading a large organization to launching his solo venture, how he persevered to break through the business inertia, and how he identified the ideal audience, positioning, product experience, and pricing that led MovieComm to where he is today.
Resources:
- Check out MovieComm.com
- Connect with Scott on LinkedIn
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