Greg Johnston is the SVP and Creative Director of AgencyQ, an award-winning digital agency that transforms the way organizations reach, engage, and inspire their key audiences.
From the mail room to the C-Suite, Greg Johnston has achieved success throughout his career by recognizing the need to constantly innovate, iterate, and evolve over time. And this mindset has been relevant and applicable to the agencies that he has worked with particularly given the impact of technology on marketing.
Yet it takes self-awareness, self-reflection and listening to realize how to create that forward momentum.
You will learn:
- What inhibits many agencies and even their clients from evolving to address the ever-changing customer dynamics.
- The need to listen and what to listen for
- The importance of achieving that agency, client and customer relationship - Agencies need to listen to their clients, clients need to listen to their agencies, and both need to listen to the customers.
Resources:
Production & Development for Strategic Momentum by Podcast Masters
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