Jim Gregoire is the Chief Product Officer at Openbay, an award-winning online marketplace for auto repair and provider of SaaS-based offerings for the auto care industry. Unlike most product leaders, Jim started in marketing and shifted to his current role.
We discuss what an effective product strategy entails (it needs to be truly customer-centric vs. taking an inside-out point of view), how a product leader creates the momentum that garners stakeholder buy-in and enables them to get the resources they need – and, ultimately, why establishing a product experience that delivers intrinsic value requires you to empathize with your internal and external customers.
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