When I started my copywriting business on the Internet, lots of my competitors were writing on the back of their business cards: "Free 30-minute consultation."
It was an effective strategy that led to many long-term, profitable client relationshps.
Today we're seeing a backlash.
"I offer a free report on my business card," says one business coach. "If I offer a free session, people think I'm selling."
He's probably right. We hear the word "free call" and our sales radar starts to ping.
We also see a backlash on low-end programs — the first step in some funnels — and offers that include free consultations.
To many people, a "free call" means a sales pitch. And they're scared.
Prospects consider your consultation — free or paid — in the context of their backstory.
In this episode we review 3 common backstories your client tells herself when she hears the words, "Free Session."
Free offer - http://cathygoodwin.com/baggage
Course: http://cathygoodwin.com/clientadvtc coupon listen20
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Male Room with Dr. Jesse Mills
As Director of The Men’s Clinic at UCLA, Dr. Jesse Mills has spent his career helping men understand their bodies, their hormones, and their health. Now he’s bringing that expertise to The Male Room — a podcast where data-driven medicine meets common sense. Each episode separates fact from hype, science from snake oil, and gives men the tools to live longer, stronger, and happier lives. With candor, humor, and real-world experience from the exam room and the operating room, Dr. Mills breaks down the latest health headlines, dissects trends, and explains what actually works — and what doesn’t. Smart, straightforward, and entertaining, The Male Room is the show that helps men take charge of their health without the jargon.