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October 10, 2022 16 min

When I started my copywriting business on the Internet, lots of my competitors were writing on the back of their business cards: “Free 30-minute consultation.”

It was an effective strategy that led to many long-term, profitable client relationshps.

Today we’re seeing a backlash.

“I offer a free report on my business card,” says one business coach. “If I offer a free session, people think I’m selling.”

He’s probably right. We hear the word “free call” and our sales radar starts to ping.

We also see a backlash on low-end programs — the first step in some funnels — and offers that include free consultations.

To many people, a “free call” means a sales pitch. And they’re scared.

Prospects consider your consultation — free or paid — in the context of their backstory.

In this episode we review 3 common backstories your client tells herself when she hears the words, "Free Session." 

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