If your services relate to problem-solving, I'm willing to bet that few people will call you for an appointment until they've experienced a sharp defining moment. Psychologists call these experiences "crystallizing moments" as things come together clearly.
We often think of "last-straw moments" as pretty extreme, such as the person who wakes up in jail with no memory of how he got there. But game-changing moments feel huge to the client, not necessarily to anyone else.
These last-straw moments are also called "crystallizing moments." A lot of things come together and your client realizes, "Something has GOT to change, right now." That's usually when they call you.
In this short episode, you'll get several examples of these "last straw" moments with tips on how to incorporate them into your content creation.
Learn more about collecting your clients' last-straw moments when you download this free guide: Understand What Motivates Your Clients.
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