If your services relate to problem-solving, I’m willing to bet that few people will call you for an appointment until they’ve experienced a sharp defining moment. Psychologists call these experiences “crystallizing moments” as things come together clearly.
We often think of “last-straw moments” as pretty extreme, such as the person who wakes up in jail with no memory of how he got there. But game-changing moments feel huge to the client, not necessarily to anyone else.
These last-straw moments are also called "crystallizing moments." A lot of things come together and your client realizes, "Something has GOT to change, right now." That's usually when they call you.
In this short episode, you'll get several examples of these "last straw" moments with tips on how to incorporate them into your content creation.
Learn more about collecting your clients' last-straw moments when you download this free guide: Understand What Motivates Your Clients.
http://CathyGoodwin.com/baggage
Read my kindle book - Grow Your Business One Story At A Time
Visit my website CathyGoodwin.com to learn more about becoming a better copywriter and content creator.
And don't forget to subscribe and leave a review!
Popular Podcasts
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.