Entrepreneurs and small business owners often believe the sequence "Idea --> Create Offer --> Start Marketing."
It sounds logical, doesn't it?
Truth is, if you wait till you've got a finished product, you've waited too long. You need to get some signs of success before committing to production and creation.
There's a good section in a book published several years ago, with the memorable title of A Year Without Pants. That was pre-pandemic, before the days of widespread telecommuting.
The author worked for the company that made Wordpress.com. They created marketing materials before they implemented features, which raises the question, "How do you write about something that doesn't exist?"
I encourage my own clients to do things when they launch a new product or service - before creating the program or product itself. First, write the sales letter. Second, tell a story about the product from the client's perspective.
In this short episode, you'll learn more about how to make it happen. You'll save a lot of trouble when you get ready to market your new offer. Your copywriter will love you.
The book: A Year Without Pants.
Free download: Understanding Your Client's Motivation.
Video course: Step-by-step to enter the conversation in your client's mind. Work at your own pace.
My website: https://CathyGoodwin.com
United States of Kennedy
United States of Kennedy is a podcast about our cultural fascination with the Kennedy dynasty. Every week, hosts Lyra Smith and George Civeris go into one aspect of the Kennedy story.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com