"You're the expert." How do you feel when you hear those words?
You'd better get used to hearing that sentenence if you're a service-based solopreneur! Because when you sell a service, you're selling expertise.
You're offering knowledge and skills beyond what "everybody" has.
You hire a licensed electrician because a handyman might do the job...but you want to be sure they won't set the place on fire by mistake.
You hire a professional decorator because you want someone with flair who adds something to the project…something your best friend just can't do.
So how do you get labeled as an expert?
You can present credentials and testimonials. You can talk about how long you've been in business and point to a list of satisfied clients.
But your most effective strategy for presenting yourself as an expert will be the stories you tell.
They won't necessarily be about you or your successes. These stories have specific qualities that communicate, "I know what I'm talking about."
You'll never have to say that directly. Your audience knows. In this episode, you'll hear examples of 2 stories from a business book, The End of Average.
We'll analyze stories to see how they work.
RELATED PODCAST: Episode 128: How to use your brand archetype to brand yourself as an expert.
MENTIONED: Todd Rose, The End of Average
RESOURCES: How to create content that establishes you as a credible expert in your field - Self-paced course. Click here.
FREE Report - 17 surprising ways to use stories to market your business -
FREE with Kindle Unlimited - Grow Your Business One Story At A Time
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com