127 How to Demonstrate Your Expertise By Telling Stories (Encore)

"You're the expert." How do you feel when you hear those words?  

You'd better get used to hearing that sentenence if you're a service-based solopreneur! Because when you sell a service, you're selling expertise. 

You're offering knowledge and skills beyond what "everybody" has.

You hire a licensed electrician because a handyman might do the job...but you want to be sure they won't set the place on fire by mistake.

You hire a professional decorator because you want someone with flair who adds something to the project…something your best friend just can't do.

So how do you get labeled as an expert? 

 You can present credentials and testimonials. You can talk about how long you've been in business and point to a list of satisfied clients.

But your most effective strategy for presenting yourself as an expert will be the stories you tell.

They won't necessarily be about you or your successes. These stories have specific qualities that communicate, "I know what I'm talking about."

You'll never have to say that directly. Your audience knows. In this episode, you'll hear examples of 2 stories from a business book, The End of Average.

We'll analyze stories to see how they work.

RELATED PODCAST: Episode 128: How to use your brand archetype to brand yourself as an expert. 

MENTIONED: Todd Rose, The End of Average 

RESOURCES: How to create content that establishes you as a credible expert in your field - Self-paced course. Click here. 

 FREE Report - 17 surprising ways to use stories to market your business -

FREE with Kindle Unlimited - Grow Your Business One Story At A Time