If you’re a service based solopreneur, entrepreneur or independent professional, your brand is YOU. Your About Page will be critical to your online success.
And yet, if you’re like most business owners, you’ll tell me the About Page is the most difficult page to write for your website.
That’s because most people hate to talk about themselves. And business owners are people! It’s easy to feel like you’re boasting. It’s common to wonder, “Will I come across as an obnoxious jerk?”
The truth is, your About Page isn’t about you.
Your About Page answers the client’s question: Why should I hire you and not someone else?
You don’t need to share your life story. You probably don’t need to share your company’s mission. But if you do, you need to create a context.
I’ll show you exactly how to frame your story and avoid the most common mistakes of About Pages.
What you’ll learn in this episode:
- What “likable” means to a prospective client (it’s not the same as being a good friend)
- What story really matters when you write your About Page (and it’s not your life story or origin story)
- Why most websites don’t need a mission statement (and what to write instead)
Resources:
My course on finding your client’s backstory - Click here
My course on “Bragging 101” - How to find your personal brand by telling stories - Click here
My course on “Write your About Page” - Click here
Strategic Intensive - a 2 week sprint to overcome your biggest marketing challenge (which might be writing your About Page) - Click here.
Free webinar recording - Write your About Page with Stories
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.