If you’re a service based solopreneur, entrepreneur or independent professional, your brand is YOU. Your About Page will be critical to your online success.
And yet, if you’re like most business owners, you’ll tell me the About Page is the most difficult page to write for your website.
That’s because most people hate to talk about themselves. And business owners are people! It’s easy to feel like you’re boasting. It’s common to wonder, “Will I come across as an obnoxious jerk?”
The truth is, your About Page isn’t about you.
Your About Page answers the client’s question: Why should I hire you and not someone else?
You don’t need to share your life story. You probably don’t need to share your company’s mission. But if you do, you need to create a context.
I’ll show you exactly how to frame your story and avoid the most common mistakes of About Pages.
What you’ll learn in this episode:
Resources:
My course on finding your client’s backstory - Click here
My course on “Bragging 101” - How to find your personal brand by telling stories - Click here
My course on “Write your About Page” - Click here
Strategic Intensive - a 2 week sprint to overcome your biggest marketing challenge (which might be writing your About Page) - Click here.
Free webinar recording - Write your About Page with Stories
1. The Podium
The Podium: An NBC Olympic and Paralympic podcast. Join us for insider coverage during the intense competition at the 2024 Paris Olympic and Paralympic Games. In the run-up to the Opening Ceremony, we’ll bring you deep into the stories and events that have you know and those you'll be hard-pressed to forget.
2. In The Village
In The Village will take you into the most exclusive areas of the 2024 Paris Olympic Games to explore the daily life of athletes, complete with all the funny, mundane and unexpected things you learn off the field of play. Join Elizabeth Beisel as she sits down with Olympians each day in Paris.
3. iHeartOlympics: The Latest
Listen to the latest news from the 2024 Olympics.