“What niche am I supposed to target?”
That’s always a popular question when I meet a group of fellow business owners. Even if they’re experienced veterans, they wonder, “Did I let some people get away? Am I being too narrow in my focus?”
It’s a familiar struggle…and we keep going back to it. Even though we think we’ve got a niche we want to revisit. Men? Women? Married? Single? Age bracket?
Sound familiar?
In this episode of the Strategic Storytelling podcast, I have the answer: the clients backstory.
What do they say when they come? What don’t they say?
Most importantly, will they pay? And who’s picking up the tab?
What you’ll learn in this episode:
The toughest part of choosing a niche is finding their backstory. And I’ve got a product to help. Click here.
I can also help you target your niche as you write the copy. We can do this in a 90-minute coaching session. Click here to learn more.
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1. The Podium
The Podium: An NBC Olympic and Paralympic podcast. Join us for insider coverage during the intense competition at the 2024 Paris Olympic and Paralympic Games. In the run-up to the Opening Ceremony, we’ll bring you deep into the stories and events that have you know and those you'll be hard-pressed to forget.
2. In The Village
In The Village will take you into the most exclusive areas of the 2024 Paris Olympic Games to explore the daily life of athletes, complete with all the funny, mundane and unexpected things you learn off the field of play. Join Elizabeth Beisel as she sits down with Olympians each day in Paris.
3. iHeartOlympics: The Latest
Listen to the latest news from the 2024 Olympics.