162 Using Personal Stories to Build An Empire: Interview with Connie Ragen Green

Can you become an extremely successful online marketer by telling stories?

Connie Ragen Green has several best-selling books and courses, as well as an international practice in business coaching. She's accomplished this goal with strong, consistent marketing and an abundance of content creation.

Connie has used stories extensively, especially personal stories. She has entire books where the subject is business, but the stories are directly from her personal life. However, she doesn’t just spill her guts or (heaven forbid) share her “mess.” 

Connie is extremely strategic in her use of stories and she has been extremely successful. 

In this episode, I interview Connie (who I've known for a long time) to get a behind-the-scenes view of how she really makes this happen.

In an informal conversation, we talked about:

How Connie made the career change from teaching elementary school to entrepreneurship  

How Connie used her teaching experience to incorporate stories into her marketing

A funny story about one of the downsides of being a Role Model archetype

Stories that Connie avoids that are just too personal  

Her advice on when to censor yourself when telling stories (this is really good)

Stories taken the wrong way

The story behind Connie’s road trip to see customers (and her “can do” spirit)

How Connie incorporated a shift to lifestyle subjects

A story that could be Connie’s branding story

How the world of work has changed and how these changes create incredible opportunities for ordinary people. 

We do all this in just under half an hour! 

Learn more about Connie:

connieragengreen.com
@Conniegreen on X (formerly twitter)
Connie Ragen Green on Amazon to get all her books 

Resources: 

Cathy's website: https://CathyGoodwin.com
Cathy's consulting program:  Click here to learn how to tell your own stories.