165 Why clients expect you to deliver magic in your services (and how you can create a magical experience realistically)

Your story has a hero and a guide. Sometimes your story has cheerleaders and a villain.

But your story doesn’t have a wizard or fairy godmother or magician. And you probably know the reason: Your story doesn’t promise magic.

But sometimes clients expect magic and you have to correct them, This episode looks at 3 reasons clients falsely expect magic. 

But can you make magic happen for your clients? We also look at 3 ways that you can offer magic solutions–legitimately. Well, you're not a magician but you *appear* to be making magic. 

What you’ll learn in this episode:

• 3 types of magic your clients may expect

• Why Cinderella and the Wizard of Oz do not help you write marketing stories

• 3 things you can do that make the client think there’s magic 

 

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