Strategy Shift
Where Shift Happens! Transforming the way small businesses think, plan, and grow. Welcome to the Strategy Shift podcast, brought to you by The Small Business Owners Roundtable. This podcast is dedicated to redefining how small businesses achieve success. In each episode, industry experts provide actionable insights and practical advice to help you pivot your strategy, streamline operations, and unlock new growth opportunities. From marketing and leadership to innovation and sales, the Strategy Shift covers the topics that matter most to small business owners. Whether you’re just starting out or aiming to scale, this podcast equips you with the knowledge and tools to shift your business toward sustainable success.
Episodes
In this episode, we sit down with seasoned insurance pro Butch Kriger to uncover the real risks small business owners face when it comes to insurance—and why most don’t realize they’re exposed until it’s too late. From a contractor who lost $260K due to check fraud, to the rising threat of cyber and social engineering scams, Butch breaks down the high-stakes mistakes companies make and how to proactively avoid them. We dive into th...
In this episode of Strategy Shift, hosts Adam Levin and Tom Freedman sit down with Lance Keene — founder of Keene Systems and a master of custom software development — to talk about the tech challenges facing small businesses and how tailored web applications can streamline operations and unlock growth. From humble spreadsheet beginnings to $200 million transformations, Lance shares stories fr...
In Episode 3 of the Strategy Shift Podcast, Adam Levin and Tom Freedman talk with Matt Ruck, Founder & CEO of xop.ai, an automation and AI consultancy transforming IT services. Matt, formerly the CEO of designDATA, shares his expertise in building secure IT infrastructures and developing AI-powered solutions like self-help IT and HR chatbots that empower end-users to resolve issues independently. He discusses how AI and automation ...
In this episode, we dive deep into the unique challenges and strategies involved in hiring for small businesses. Our guests, Robyn Grable, Founder and CEO of Talents ASCEND, and Tobey Wyatt, Founder of Motherlode, share their insights on how small businesses can overcome the reactive hiring process and build a team that truly supports their long-term goals. From creating effective job descriptions to ensuring new hires align with y...
Hosted by Adam Levin, co-founder of Information Experts, and Tom Freedman, founder of Defiant Enterprises, the Strategy Shift Podcast brings you in-depth conversations about the strategies that fuel successful business growth. Each episode dives into the world of entrepreneurship, offering practical advice and proven tactics to help businesses scale, innovate, and thrive in an ever-changing landscape.
In this introductory episode, ...
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