In this episode, we reveal how AI and human smarts work together to spot fraud, boost data quality, and enhance marketing insights. Plus, you’ll learn the latest on AI-driven surveys, social listening, and practical tips for internal innovation that saves time and costs.
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==
- 05:02 Consumer insights tools have become more complex.
- 06:45 Continuous tool evaluation is our ongoing process.
- 09:44 AI excels in social listening analysis efficiency.
- 15:26 Affordable custom chat analyzes current pricing feedback.
- 18:12 AI boosts excitement, quality, and deeper insights.
- 21:27 AI assists human review, improving data analysis.
- 25:49 ARP aimed to better connect with members' needs.
- 27:35 Insight roles shifting to data collection-focused tasks.
- 30:02 Embrace AI to improve predictions and strategies.
==Where You Can Find Us==
- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
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