Stop wasting your marketing budget on vanity metrics! Get the real playbook for tying marketing to revenue, winning C-suite trust, and wielding AI for business growth.
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==Let's Break It Down==
- 05:44 Revenue Ties Trump Vanity Metrics
- 08:23 "Sales Needs Marketing Air Cover"
- 14:41 Challenges of Multi-Touch Attribution
- 16:19 "Balancing Data Tracking with Direct Inquiry"
- 19:04 Revenue-Driven Opportunity Alignment
- 25:05 "Driving Revenue: Key to Justification"
- 27:50 Strategic AI Implementation in Business
- 30:06 Prioritizing Personalization in Prospecting
- 32:41 Automated Sales Brief Generation
==Where You Can Find Us==
- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
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