What happens when marketing speaks the boardroom’s language? In this episode of StrategyCast, you'll learn how to transform marketing from a cost center to a growth engine by mastering financial metrics, board communication, and funnel economics!
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==
- 06:59 Rethinking Brand Metrics
- 09:46 Outdated Perception of Marketing
- 12:51 Evaluating Marketing Spending and ROI
- 15:24 Managing New Product Launch Expectations
- 18:11 "Marketing's Role in Boardrooms"
- 21:09 Balancing Strategy with Quality Metrics
- 26:26 CMO Strategy: Aligning with Objectives
- 29:20 Effective One-on-One Communication
- 33:35 Fostering Innovation Through Pilot Projects
==Where You Can Find Us==
- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
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