In this episode, learn how to seamlessly transition your events from in-person to virtual, maintain valuable sponsor relationships, and communicate effectively during crises. Plus, get tips on leveraging AI tools for customer service and social sentiment management.
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==
- 04:38 Crisis communications impacting various stakeholders and strategies.
- 09:18 Conference held virtually for essential worker education.
- 11:53 Adapted to virtual events, ensured valuable engagement.
- 14:09 Persona-focused strategy vital for event success.
- 16:29 Text communication effective; relieved community of obligations.
- 21:19 Positive team made challenging project successful.
- 25:03 Stay flexible, tackle obstacles, keep moving forward.
- 27:00 HR prioritized employee safety during Florida crisis.
- 32:17 Scenario planning provides calm and efficiency.
==Where You Can Find Us==
- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
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