What happens when marketers step out of the ivory tower and take charge as true commercial leaders? This StrategyCast episode uncovers smart strategies for aligning teams, optimizing budgets, and powering brand growth—even with tight resources!
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==
- 06:29 "Commercial Mindset Evolution"
- 010:18 "Aligning Cross-Functional Teams Strategically"
- 11:29 Collaborative Strategic Planning Essentials
- 16:25 "Comprehensive P&L Insight for Marketers"
- 17:42 Optimizing Freight for Profitability
- 21:14 Joint Customer Segmentation Model
- 24:29 Sargento's Snacking Success Journey
- 29:27 Customer Segmentation Strategy Essentials
- 34:04 Prioritizing Launches in Brand Families
- 35:03 "Champagne vs. Peanut Butter Investment"
- 41:20 Aligning Strategic, Financial, and Sales Plans
- 42:57 Misalignment Risks Customer Trust
==Where You Can Find Us==
- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
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