What happens when marketers step out of the ivory tower and take charge as true commercial leaders? This StrategyCast episode uncovers smart strategies for aligning teams, optimizing budgets, and powering brand growth—even with tight resources!
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==Let's Break It Down==
- 06:29 "Commercial Mindset Evolution"
- 010:18 "Aligning Cross-Functional Teams Strategically"
- 11:29 Collaborative Strategic Planning Essentials
- 16:25 "Comprehensive P&L Insight for Marketers"
- 17:42 Optimizing Freight for Profitability
- 21:14 Joint Customer Segmentation Model
- 24:29 Sargento's Snacking Success Journey
- 29:27 Customer Segmentation Strategy Essentials
- 34:04 Prioritizing Launches in Brand Families
- 35:03 "Champagne vs. Peanut Butter Investment"
- 41:20 Aligning Strategic, Financial, and Sales Plans
- 42:57 Misalignment Risks Customer Trust
==Where You Can Find Us==
- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
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