How does a small health tech startup stand out in a bustling industry? This StrategyCast episode shares the bold and awe-inspiring strategies of a rising star in healthcare marketing. Tune in to uncover how innovative marketing and AI strategies can turn challenging industry norms to your advantage!
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==Let's Break It Down==
- 05:45 Hands-On Marketing Expertise
- 08:39 Aligning Marketing with Business Strategy
- 09:44 EON's Transparent and Collaborative Marketing
- 13:18 Top 50 Healthcare Accounts Targeted
- 15:53 Brand Strategy: Driving Website Traffic
- 19:07 "Intelligence Layer, Not Incidental Finder"
- 22:16 Balancing Searchability and Innovation
- 28:08 Efficient Demand Generation Strategy
- 31:54 Targeted Conferences Over General Booths
- 35:23 Population Health Account Strategy
- 37:33 Leveraging Influencers in Healthcare Marketing
- 41:09 Facilitating Denver's Healthcare Networking
==Where You Can Find Us==
- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
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