Vague goals are sabotaging your marketing! In this episode, learn a proven formula for crafting objectives that truly move the needle, spot hidden costs in your strategy, and get real-world tips for balancing brand-building with performance.
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==
- 04:47 Adapting and Learning in Marketing
- 08:25 Conflicting Objectives in Teams
- 12:16 "Straightforward Marketing and Math Insights"
- 15:12 NBA Teams' Digital Transformation Insights
- 20:13 "Flexible Objectives in Ad Campaigns"
- 22:41 Balancing Brand and Growth Strategies
- 25:17 Pioneering Social Media Strategy
- 29:44 Lead Utilization Issues at Twitter
- 32:31 Refreshing Change at Omnicom
- 35:47 Massive Twitter Ad Spend Showdown
- 40:24 Audience Understanding in Leadership
- 41:13 "Choose Your Battles Wisely"
==Where You Can Find Us==
- Website: https://strategycast.com/
- Instagram: https://www.instagram.com/strategy_cast/
- Facebook: https://www.facebook.com/strategycast
==Leave a Review==
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