In this episode, Harley Chapman shares her exact growth strategies in how she started generating income on TikTok. Learn how to monetize your content, grow your audience, and leverage brand partnerships to turn your TikTok presence into a profitable venture. Whether you're just starting or looking to make passive income, these tips will help you maximize your earning potential on the platform.
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Key Take Aways:
1. Start by creating the content.
2. You can unlock TikTok shop once you have 5k followers.
3. Posting 2 to 3 times a day does get you there faster.
4. Create a list or scroll through the app to get inspiration on your content ideas.
5. Set aside an hour a day to work on your content.
6. Create up to five content topics to post about regularly.
7. Consider a miniseries I can tie back to your brand and is related to your content pillars.
8. The more you get to know your audience the easier it is for your content to be shared to similar accounts.
9. Once you get accepted into the shop, you can request free samples, which helps you find the right brand alignment.
10. Once you start to see growth, have an end goal in mind.
11. Brands will also pay for your ads which helps to increase sales for you and following.
12. Ads can’t be running on a post that has copyright music on it.
13. When going live on TikTok, it’s better to go for longer durations starting at an hour.
14. Once you hit 10k followers, you become eligible for the Creator program which pays to post.
15. Keywords do make a difference, particularly in-video caption, description, and hashtags.
16. A little hack is hiding keywords in your video, shrinking them down and bringing them off the screen.
17. Make sure you engage as part of your content strategy.
18. Replying to comments via video does really well on TikTok.
19. Above all else, remain curious & allow yourself to try new things.
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