172: How Two Brothers Took Startup Software Firm From Idea to Exit, David and Chris Sinkinson

Laurie Barkman interviews brothers and business partners, David and Chris Sinkinson, about their experience as co-founders of AppArmor, a bootstrapped SaaS business with a $40 million exit. They discuss the importance of understanding product-market fit, the role of unhappy customers in identifying issues, and the significance of recurring revenue in their app business. The conversation highlights the value of building relationships with potential buyers over time, which contributed to their successful exit.

They emphasize the importance of selling at the right time to capitalize on growth potential. The brothers also share their experience of transitioning out of the company and their ongoing efforts to help other entrepreneurs in their new venture called Startup Different. Check out their podcast and new book called “Startup Different.”

Enjoy this episode with Chris and David Sinkinson and their succession story from idea to exit.

 

Links for Chris and David:

Website: https://www.startupdifferent.com/

LinkedIn: https://www.linkedin.com/company/startup-different/

Instagram: https://www.instagram.com/startupdifferent/

YouTube: https://www.youtube.com/@StartupDifferent/

 

Succession Stories is Sponsored by The Business Transition Sherpa®

Consider this: 100 percent of owners will leave their business one day. But few are prepared. Are you? Learn how to build business value and plan for succession, transition, or selling the business on your terms.

• LinkedIn: https://www.linkedin.com/company/thebusinesstransitionsherpa/ 
• Website: https://thebusinesstransitionsherpa.com/ 
• Book: https://thebusinesstransitionsherpa.com/the-business-transition-handbook/
• Course: https://thebusinesstransitionsherpa.com/course/ 

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