174: SIP Certified members give back | Marketing Tip Monday

We know our SIP Certified members are generous donors in the community. Last week, we shared the exciting news about the expansion of our Juan Nevarez Memorial Scholarship. In the same spirit of giving back, this week, we want to acknowledge some of the ways SIP Certified brands give back.

Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.

Get ready for a feel-good episode about generous brands in the wine industry. And get inspired about ways that you can give back.

Vina Robles' the Arborist

Did you know that planting a tree can be as easy as enjoying a bottle of wine? It can be when you buy a bottle of Vina Robles’ the Arborist!

Vina Robles partners with non-profit environmental conservation organizations to plant trees with a portion of the proceeds from every bottle of the Arborist that is sold. Since the program started in the year 2000, nearly 33,000 trees have been planted.

When you purchase a bottle of the Arborist, you are joining them in supporting this great cause.

Two Funds by Talley Vineyards

Talley Vineyards has two charitable funds that benefit SLO County agriculture workers and students of Arroyo Grande High School.

The first to be established by the Talleys was the Fund for Vineyard and Farmworkers, created in 2004. This fund supports the Farm Worker Community in San Luis Obispo County by awarding grants to local nonprofit organizations that serve agriculture workers and their families.

Talley also supports the youth of the community through the Marianne Talley Foundation, named in honor of Brian Talley’s sister who passed away in 1993. This is a scholarship fund that supports the children of farm workers who attend Arroyo Grande High School with scholarships to support their pursuit of higher education.

Niner Wine Estate's Buck-a-Bottle

November is Buck-a-Bottle month for Niner Wine Estates. Every year, they donate $1 to a local charity fund for every bottle that is sold in their tasting room and online during the month of November.

Their 2022 fundraiser generously benefited Vineyard Team's Juan Nevarez Memorial Scholarship. Niner Wine Estates has been supporting the scholarship for years and has hosted the past few annual Scholarship Recipient Award Ceremonies at the Vineyard Team Member BBQ, where scholarship recipients, their families, and Vineyard Team members get together to enjoy great company, wine, and a meal crafted with fresh ingredients from Chef's Garden.

Thank you, Niner Wine Estates, for helping children of vineyard and winery workers achieve their dreams of higher education through your support of the Juan Nevarez Memorial Scholarship!

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