182: How to Share Sustainable Stories on Your Website | Marketing Tip Monday

Your website is the hub for your brand’s core information: location, history, shop, and more. It’s where people come to learn more about what you have to offer and why they should support your business.

Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.

The brand-new Sustainable Story worksheet is a simple yet powerful free tool that helps you tell your own personal sustainable message. Simply download the worksheet linked in the show notes, complete it with your whole team, and keep following along with this podcast series to learn how to incorporate your story into every aspect of your marketing and sales.

By highlighting your dedication to sustainability you create a deeper connection with your website visitors. When your visitors read about the conscious care that goes into producing your wines, they can feel good about supporting a system of winemaking that helps protect the people and the planet.

Here are two easy places to share your Sustainable Story on your website.

Dedicate a Page to Sustainability

Put your commitment to sustainability front and center by dedicating an entire page to your certification!

Here are three great examples of how brands have included sustainably no their website.

1) WaterFire has added SIP Certified right to their main navigation on their home page. This page exhibits a colorful infographic, and tells visitors what their certification means.

2) Cambria looks at sustainability not as a checklist, but as a way of being. Their Keeping it Real – 100% Certified Sustainable page offers six specific sustainable metrics so visitors know what sustainability really looks like.

3) Laetitia Vineyard & Winery goes a step further by embedding a video on their Sustainability page. During his 2-minute narration, Eric Hickey, Senior Winemaker and General Manager, tells visitors a quick story about the history of the vineyard, and gives a few examples of sustainable practices that are used today.

Blog Posts

1) Ancient Peaks has created an easy to find category for all things Sustainability on their extensive blog page. Complete with a downloadable Sustainability in Practice at Ancient Peaks Winery sheet, this post gives a sampling of six sustainability initiatives that embody their love for the land.

2) Just Enough Wines recently made a blog post highlighting how they source grapes grown through Sustainable Winegrowing Practices. When readers see Just Enough Wines on the shelf, they’ll remember that sustainability is one of their core values.

3) Hope Family Wines uses their blog to help educate visitors on what